If you’re not marketing yourself on social media, you’re leaving opportunities on the table. Knowing how to market yourself on social media as a realtor is no longer optional—it’s essential.
Supporting Agents Every Step of the Way
At Estate Properties, we believe agents deserve tools, strategies, and support that help them stand out in a competitive market. Whether you’re just getting started or refining your digital brand, we offer full agent support to ensure they can unlock their potential and reach their goals.
Why Social Media Matters in the Real Estate Industry
Buyers and sellers are spending more time online than ever before—and their first impression of you is often your profile, not your business card. Here’s why your social media presence matters:
- Personal Brand Building: It shows your personality, professionalism, and value proposition.
- Lead Generation: Social platforms are high-ROI channels for attracting both buyers and sellers.
- Relationship Nurturing: Social media keeps you top-of-mind, even when people aren’t actively in the market.
- Credibility: A strong online presence builds trust and positions you as an expert.
Top Social Media Tips for Real Estate Agents
1. Get Clear on Your Brand
Before you start posting, define your niche:
- Who’s your audience? First-time buyers, luxury clients, investors? Every agent may have their own goals.
- What’s your tone? Polished? Casual? Educational?
- What makes you different from the approximate 2 million agents nationwide, and 200,000+ in California
Use these answers to guide everything—from your bio to your content style.
2. Optimize Your Profiles
Your bio should:
- State clearly what you do (“Helping LA buyers and sellers navigate the luxury market”).
- Include location and primary contact info.
- Link to a lead capture form, listing page, or website.
Bonus: Use a Linktree or similar tool to share multiple links in one place.
3. Use Video (Yes, Even if You Hate It)
Video is highly valuable. Whether it’s a 30-second Reel, a home tour, or a market tip—video builds trust fast.
- Videos get more reach than photo posts. However, it’s best to use a mix of both.
- Keep it real—authentic beats overly produced.
- Use subtitles if you can. Social media users regularly watch videos with sound off.
Video Ideas:
- “3 Mistakes Buyers Make”
- “Behind-the-scenes of a listing shoot”
- “Tour this $2.5M oceanview listing in 60 seconds”
4. Show Up in Stories & DMs
Engagement starts with being present.
- Use Stories for daily life, behind-the-scenes, quick wins, polls, and Q&A.
- Respond to DMs promptly—these are hot leads in disguise.
- Start conversations by commenting on local posts and community events.
5. Leverage Testimonials and Client Stories
Social proof builds trust fast.
- Turn testimonials into branded graphics or quote cards.
- Share client success stories in short-form video or carousel format.
6. Promote, But Don’t Only Promote
Yes, show your listings. But also:
- Educate (e.g., explain contingencies, market trends).
- Entertain (relatable agent memes, quick wins).
- Inspire (your journey, career milestones, why you love what you do).
How Estate Properties Supports Your Social Media Growth
At Estate Properties, we don’t just tell you to grow your brand—we help you do it.
What we offer:
- In-house marketing support and templates to make content creation easier.
- Co-branded social content for listings, testimonials, and agent intros.
- Social media coaching and platform best practices.
- A luxury brand aesthetic that elevates your digital presence from day one.
Whether you’re building your audience from scratch or ready to scale with video, we’ll give you the tools, training, and tech you need.
Want to align your brand with a brokerage that supports your marketing success?
Let’s talk. Contact Estate Properties to learn more about joining our agent network and growing your business with the power of luxury marketing behind you.
